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Uncovering the Top Trends of 2016

For our analysis we looked back on the year’s most significant online conversations across four categories: Auto, Tech, Entertainment, and Sports. While political trends were some of the most talked about overall, we chose to focus on several other popular categories. Here are a few insights we gathered from each industry: Auto Auto Enthusiasts talked most about the emergence of...

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Accelerating Your Auto Advertising With Real Time Trends

Social channels and mobile devices have dramatically changed the way prospective auto buyers consume content throughout the purchase process. With endless information accessible at any moment, it has become more challenging for auto brands to target audiences and ensure their message resonates. So how can you break through the clutter? We found that aligning ads with trending content for specific...

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The Holiday Trend Advertising Opportunity

Retailers will see an estimated 13% increase in e-commerce sales this year and nearly 70% of in-store purchases will be driven directly by online research*. But consumer attention online has never been more fragmented and fleeting. How can you maximize the impact of your holiday advertising investments? By linking real-time conversation data to real-time advertising execution, you can ensure your...

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Fake News and Half Truths Pose Real Threat for Brands

Despite the end of election season, brands continue to find themselves at the center of political controversy. While Tic Tac and Skittles were dragged into the discussion arbitrarily, New Balance and Pepsi recently attracted unwanted attention after out-of-context and fake quotes were widely circulated. This latest series of events also calls into question whether there is any “safe” way for...

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