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Record-Breaking Buzz

Jaw dropping achievements and records have been a key driver of word of mouth since the beginning of recorded history. This week proved to be no exception as we saw a significant volume of online trends around six new record-setting achievements. Some were serious and some silly, but all succeeded in capturing the attention of major segments of the online population.

 
 
20160429_TrendsInReview

 

Justin Bieber Justin Bieber Makes History on VEVO
Justin Bieber became the only artist to have three music
videos reach 1 billion views on Vevo when his “What Do You Mean” music video achieved that milestone this week. This achievement
was predominantly celebrated by females, ages 13-24.

 
 

Scooter Scooter Is The Oldest Cat
Scooter, a siamese cat born during President Ronald Reagan’s administration, was named the oldest living cat by the Guinness World Records at 30 years old. Conversations about this trend skewed older and slightly female.

 
 

Stephen Curry Stephen Curry Is Named Unanimous MVP
Stephen Curry received the 2015-16 MVP award Tuesday evening and was the first player in league history to be voted a unanimous winner. Both age and gender were fairly distributed for this trend.

 
 

Richard Overton Richard Overton Is The World’s Oldest Veteran
The world’s oldest veteran from WWII, Richard Overton celebrated his 110th birthday on Wednesday. People talking about this trend online skewed significantly older and male.

 
 

Max Scherzer Max Scherzer Makes The Record of 20 Strikeouts
Nationals ace Max Scherzer joined the ranks of Major League Baseball’s elite pitchers Wednesday night, tying the record of 20 strikeouts in a nine-inning game. Conversation about this achievement was driven primarily by men across all age brackets.

 
 

Pizza Hut Pizza Hut Sets The Highest Altitude Delivery Record
To celebrate opening in its 100th country, Pizza Hut delivered pizzas to the summit of Mt. Kilimanjaro in Tanzania, setting a new Guinness World Record for the highest altitude pizza delivery at 19,341 feet. This marketing stunt proved successful in driving buzz for the brand among 18-24 year-olds.