It’s a well regarded maxim that relevancy drives digital media results. Given our focus on helping brands align with the most relevant real time trends for their target audiences, we’re in a unique position to quantify this impact firsthand. Every quarter, we profile the top trends driving both performance and scale for leading advertisers within our Real-time Trend Report.
This quarter we saw technology related trends leading the pack across commonly targeted audience segments, with 1 out of every 5 impressions aligned with a technology related trend and performance at 3x the industry average. This momentum was driven largely by new announcements surrounding wearable devices and auto technology. Conversations surrounding web and app-based services from Facebook, Google and major streaming services, such as Netflix, also delivered significant advertiser scale and performance above industry benchmarks.
Check out our Q3 Real-Time Trend Report to learn more and see an in-depth overview of top performing trends by vertical, format, and more.