Blog

Taking the Pulse of Your Audience

There’s been an increasing amount of industry discussion about the power of identifying “what’s trending,” and with good reason. The billions of consumer conversations flowing through websites and social media platforms represent a tremendously valuable real-time map of consumer interest and attention.
 
For the first time, we’re providing a public, real-time window to this data on our website via the Taykey Trend Pulse tool at www.taykey.com/trendpulse. Taykey Trend Pulse offers a small sample of the data available to Taykey clients for both intelligence and ad targeting.

 

 
Right now, we’re including a sample of our most commonly requested audience segments: Adults 18-plus, Moms, Millennials and Tech Enthusiasts. Our available segments will evolve over time, based on industry demand and major consumer events generating buzz. Visitors can see trending topics, sentiment, conversational patterns, related interests and more.

 

 
Today, we’re also releasing a new Campaign Dashboard for agencies and marketers using our Trend Advertising platform. Advertisers can now map their campaign performance directly to real time trends to understand the conversations and content categories most effective at driving engagement for their target audience. The Campaign Dashboard also provides audience insights above and beyond Taykey’s Trend Pulse tool by allowing marketers to completely customize their audience segments and discover what’s trending for their audience.

 

 
These releases represent the first step in an exciting series of launches that will help agencies, marketers and enterprises take full advantage of online trends to both understand and act on what matters most to their target audiences. Contact us to learn more about our solutions and how we can put our data to work for you.