The Week in Online Trends

Last week may have been a short work week, but it was especially active in the world of online trends. We saw trending topics surrounding news of losing yet another legend, closure around the death of another icon, reports of a tragic shooting at UCLA, and the impact of the Zika virus in the United States. Click through to each trend’s thumbnail image to find out more about the audience, sentiment, and related topics of interest.

And to get a real-time view of what’s trending by audience, visit Taykey Trend Pulse.



NBA History Warriors make NBA History (Peaked on 5/31)
The Golden State Warriors defeated the Oklahoma City Thunder to win the Western Conference Finals. Not only did the Warriors win the game, they also made history by becoming only the 10th team in league history to overcome a three game deficit in a playoff game. Male ages 55-64 drove this trend with a very positive sentiment overall.


Zika Virus Baby born with Zika birth defects born in New Jersey (Peaked on 6/1)
Fears of the Zika virus hitting our shores were heightened by news that New Jersey had seen its first case of the Zika virus last week. A 31-year-old woman, who was visiting the U.S., was diagnosed with the virus after she gave birth to a baby with severe birth defects at Hackensack University Medical Center. The trend skewed towards an older audience and, not surprisingly, generated very negative sentiment.


UCLA Shooting UCLA Shooting End in Murder-Suicide (Peaked on 6/1)
Live coverage of the shooting of a UCLA professor made headlines and trended as the tragic event unfolded last Wednesday. Conversation was evenly divided across gender lines and age groups.


Taylor Swift Taylor Swift and Calvin Harris Break Up (Peaked on 6/2)
Reports of the celebrity couple breaking up after 15 months together made this one of the top trending items of the week. Speculation around their breakup early in the news cycle led to a flurry of online conversation among a mostly female audience, ages 13 to 34. The audience discussing this trend was also interested in the topics music, business, and celebrity gossip.


Prince Prince Died of Opioid Overdose (Peaked on 6/2)
The sad news of the music icon’s death on April 21st reached some closure last Thursday when the Midwest Medical Examiner’s Office confirmed the cause of death as resulting from an accidental overdose. The audience for this trend skewed slightly more male and older, ages 55-64.


Muhammad Ali Muhammad Ali Dies at 74 (Peaked on 6/4)
Legendary champion Muhammad Ali died at age 74 on Friday night after being admitted to a Phoenix-area hospital for respiratory issues. The online swell of conversation that commemorated his accomplishments both inside and outside of the ring made this news a top trending item for the week. The conversation was mostly male and was driven by an audience both young (18-34) and old (55-64).