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The Week in Online Trends

Taykey determines what’s trending for audiences by analyzing millions of data points daily from conversations across the web. Our weekly recap, which highlights the most buzzed about online topics, features notable figures Kanye West, Kimbo Slice, and Hillary Clinton. For more details on the audience for each trend, click on trend snapshot for information on age, gender, sentiment, and conversation volume.

Also, make sure to visit Taykey Trend Pulse regularly to get a real-time view of trends and see what’s trending for Gamers this week surrounding the Electronic Entertainment Expo (E3) event.

 
 
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Kanye West Canceled Kanye West Secret Show Causes Mayhem In NYC (Peaked on 6/6)
After his Governors Ball show was canceled due to severe weather, Kanye West announced a “secret show” at Webster Hall in NYC for later that evening. More than 4,000 fans gathered outside the venue in anticipation and mayhem ensued when that show ended up being canceled due to overcrowding. A young (ages 18 to 34), mostly male audience drove conversation around this trend.

 
 

Brock Turner Stanford Rapist Mugshots Released (Peaked on 6/7)
After convicted rapist, Brock Turner, received a six-month sentence for his crime, online conversation exploded over whether justice was served. A largely female audience drove this particular trend.

 
 

Hillary Clinton Clinton Secures The Democratic Party Nomination (Peaked on 6/7)
Ahead of the Tuesday primaries, the AP and several other news outlets declared Hillary Clinton the presumptive nominee for the Democratic Party. The online audience for this trend skewed older (age 45 and up), and showed an affinity for the related topics of law, government and politics.

 
 

Kimbo Slice Mixed Martial Artist Kimbo Slice Dies at age 42 (Peaked on 6/7)
Kimbo Slice died Monday at the age of 42 after reports of being hospitalized in dire condition last Monday. The champion mixed martial artist’s last bout was in February against Dhafir “Dada 5000” Harris. Males, ages 13-34, drove the online conversation for Kimbo Slice and also showed an affinity for topics such as martial arts, sports, health & fitness, and world soccer.

 
 

Tel Aviv Attack Tel Aviv Terrorist Attack Leaves Four Dead (Peaked on 6/9)
Two Palestinians opened fire near an open-air market in central Tel Aviv last Wednesday. Four Israelis were killed and at least five others were wounded in what was one of the deadliest attacks in an eight-month wave of violence. The audience skewed older (55+) and slightly more male and understandably expressed very negative sentiment surrounding this trend.

 
 

Christina Grimmie Former The Voice Contestant Christina Grimmie Shot Dead (Peaked on 6/11)
A former contestant on The Voice, Christina Grimmie, was gunned down while signing autographs after her Orlando concert Friday night. Grimmie, who was only 22, finished third during the 2014 season of the signing competition. Females 13 to 24 were the primary audience for this trending topic.