The Week in Online Trends

Tragic news of police shootings dominated last week’s news cycle and, as expected, drove the top trending topics for the week. To find out more about the audiences driving these online conversations, click on the snapshot for each trend to view details on gender, age, sentiment, related interests, and related topics.

And also, visit Taykey Trend Pulse for a real-time view of what’s trending for specific audiences.



Macy's Firework Macy’s Celebrates The July 4th With Annual Fireworks Extravaganza
(Peaked on 7/4)
Macy’s celebrated July 4th with their 40th annual fireworks spectacular. The trend surrounding this event resonated with women 18-65+. Overall sentiment was unsurprisingly very positive. While audiences were celebrating the July 4th holiday, they were also engaging with content in the music, television, and food & drink categories.


Saudi Arabia Saudi Arabia Hit With Explosions
(Peaked on 7/5)
The suicide bombings that occurred in two Saudi Arabian cities, Medina and Qatif, generated a significant amount of negative sentiment on Tuesday. The discussion was driven by a younger age group (13 -24) and skewed slightly more male (56%). The audience was also interested in other content related to Islam and the news.


Hillary Clinton FBI Won’t Indict Clinton Over Private Emails
(Peaked on 7/5)
Conversation around the FBI’s investigation into Hillary Clinton has generated online buzz consistently. However, volume spiked on Tuesday when it was announced that Clinton would not be facing charges. Older (35-65+) men (55%) were most engaged with this trend. Politics, financial and ethnic specific news was also top of mind for these males.


Alton Sterling Protests Erupt in Reaction to Police Shooting of Alton Sterling
(Peaked on 7/6)
Internet conversation skyrocketed in response to protests around the shooting of Alton Sterling. This event generated several trending items that peaked with protests happening across the United States this week. The audience discussing this trend was also interested in politics, music, technology & computing and news topics.


Philando Castile The Second Police Shooting in 48 Hours Sparks More Protests
(Peaked on 7/7)
The aftermath of yet another police shooting in Minnesota was broadcast on Facebook live by the victim’s girlfriend on Wednesday night. The live-stream resulted in a significant increase in conversation volume. Men and women of all ages (13-65+) were equally engaged with this trend.


Dallas Police Department Eleven Police Officers Are Shot During Dallas Protect
(Peaked on 7/8)
Taykey saw a huge surge in volume and negative sentiment following the shooting of 12 Dallas police officers during protests in that city on Thursday. Online conversations were evenly divided across gender and age groups.