Trading Desks and In-House Programmatic Teams Can Now Target the Most Relevant Content for Their Audiences in Real Time Using Taykey
NEW YORK, NY – JUNE 15, 2016 – Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, today announced the availability of its Trend Advertising platform for programmatic ad buyers. Trading desks and in-house programmatic teams can now use Taykey’s trend data within their buying platform to continuously align campaigns with relevant content for their target audience segments in real-time.
Taykey has offered Trend Advertising for more than four years as a managed service solution. The company’s move into programmatic buying comes in response to customer demand as well as the significant challenge faced by programmatic brand advertisers in cost effectively aligning with acceptable content.
“Fragmentation and the unpredictability of audience interest is making it difficult for programmatic brand buyers to target quality, relevant content at scale,” said Taykey Founder & CEO, Amit Avner. “By bringing real-time trend data into today’s programmatic workflow, we can deliver the quality of a private exchange with the reach and cost efficiency of an open exchange”.
Taykey’s programmatic solution introduces several new features into its Trend Advertising platform. First, programmatic buyers will now have access to a self-service interface that allows them to define custom audience segments according to demographics and interests. Taykey monitors what’s trending for these audiences in real-time and translates each trend into URLs for specific articles and videos across the web. This data is automatically piped into the buyer’s platform for targeting and continuously updated. Integration with DoubleClick Bid Manager is available at launch with a series of other platform integrations planned throughout the year.
Taykey was named to the 2015 Deloitte Technology Israel Fast 50 and Fast 500 EMEA , and was recently selected by AlwaysOn as an OnMedia Top 100 Winner and one of Business Insider’s 37 Pre IPO Ad Tech Companies to Watch.
Taykey analyzes hundreds of millions of data points per day to discover what’s trending for audiences and how those interests change over time. Our solutions provide companies with intelligence surrounding the brands, people, products, and events most relevant to their target audiences and the ability to automatically align their digital advertising with those trends in real time. Founded in 2009, the company is headquartered in New York with offices in Herzliya (Israel) and San Francisco. Learn more at www.taykey.com or visit www.taykey.com/trendpulse for a sample of Taykey’s real-time audience insights.