Theraflu Supports the Fight Against Sickness with Flu Forecasts

The Weather Company, IBM’s weather data and forecasting subsidiary, is collaborating with GlaxoSmithKline’s Theraflu to bring a cold and flu tracker into the palms of consumers’ hands. Taykey’s CEO Amit Avner explains how Taykey’s real-time trend analysis can help predict and target where cold and flu trends occur.
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By: Rakin Azfar | Author of Mobile Marketer