Blog

Dialing Up Online Insights for iPhone 7

News surrounding Apple’s 2016 product event dominated tech headlines last week. We dug into the data to better understand the impact of the event and related online conversations on the iPhone 7 announcement, Apple’s most heavily anticipated product announcement. First, it was clear that Apple maintained its mojo with regard to using highly produced product events to drive buzz. We...

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Bring Home The Gold: The Impact of the 2016 Game

Despite ongoing challenges with TV ratings the Olympics generated a consistently high amount of conversation volume among US fans throughout the games. With the conclusion of the Olympics on Sunday evening, we took a look at the top trends driving conversation volume as well as the impact on the companies and sponsors most closely associated with the games in the...

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Insights from Olympics Opening Weekend

Despite disappointing ratings on Friday night for the Olympics opening ceremony, we saw a surge in conversation volume around the games that peaked on Saturday as a broad array of events kicked-off. In fact, online conversation volume for the games surpassed this year’s Super Bowl by about 7%. Swimming was one of the most talked about events, generating a number...

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Uncovering the Impact of the Political Conventions

While the outcome still hangs in the balance, it's already clear that this year's presidential election is generating historic amount of online conversation including social media posts, likes, and shares as well as debates in online blogs and forums. Coming out of the Republican and Democratic conventions, we analyzed this treasure trove of data to answer a critical election season...

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