Blog

Assessing the March Madness Conversation Scoreboard

March Madness is in full swing right now with the Sweet Sixteen underway. We tapped into our real-time audience data to better understand the March Madness audience and uncover which teams, players, and brands this highly engaged audience is talking about. We also analyzed which media brands are helping to drive the conversation and which teams were viewed most positively,...

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Amplify Your Coachella Campaign with Trend Advertising

Music festivals are a great way to reach and engage with music fans, but not all music festivals are created equal. Coachella presents a unique opportunity for marketers because it is one of the only music festivals that spans three weeks, providing ample opportunity to reach and engage consumers across channels. Still, consumer online attention is fragmented making it difficult...

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Making the Most of the March Madness Opportunity

Conversation volume among basketball fans surges during the weeks surrounding March Madness. Fragmentation of conversations driven by social and mobile has made it increasingly difficult for advertisers to pinpoint their tournament audience. In response, Taykey analyzed the top trends of March Madness 2016 and their implications for marketers. Read on to learn more about how to best reach your March...

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2017 Oscar Predictions

We used sentiment analysis to predict the 2017 Oscar Winners in four major categories. Check out the image below for our methodology and predictions.

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