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The Sweetest Trends

Taykey analyzed the audience talking about Valentine’s Day across social media and popular websites. Here are some of our key takeaways, including conversation volume, audience demographics, and the most talked about movies and gifts. More Buzz for Handmade Gifts The affinity among the Valentine’s Day audience for Etsy shows that the growing demand for handmade gift items has also infiltrated...

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Super Bowl Conversations: The Good, The Bad, and the Unexpected

Taykey examined real-time data from Super Bowl LI to analyze volume, sentiment, and audience demographics surrounding the most talked about Super Bowl ads. Even before the big game, three ads in particular generated significant buzz – Budweiser, Mr. Clean, and Snickers. Budweiser Experienced the Pros and Cons of a Heavily Debated Ad Budweiser’s spot about their founder’s immigration story, filmed...

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Three Ways To Score Big With Your Super Bowl Campaign

With all of the competition for audience attention it can be difficult to effectively break through the clutter surrounding the big game. Here are three concrete ways that aligning your campaign with real-time trends, also known as Trend Advertising, can help you maximize the effectiveness of your Super Bowl online ad investment. Align with Non-Endemic Real-Time Trends Super Bowl fans...

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Why CES 2017 Was Surprisingly Low on New Trends

With CES 2017 wrapped up, the event was remarkably low in trending content, with Taykey reporting less than 10 trends for the four-day event. A small amount of trends means low conversation volume, and perhaps low excitement surrounding CES product announcements. Alexa and other Smart Home devices will run your house in 2017 Why were people not as excited about...

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