Blog

Why CES 2017 Was Surprisingly Low on New Trends

With CES 2017 wrapped up, the event was remarkably low in trending content, with Taykey reporting less than 10 trends for the four-day event. A small amount of trends means low conversation volume, and perhaps low excitement surrounding CES product announcements. Alexa and other Smart Home devices will run your house in 2017 Why were people not as excited about...

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Pokémon Go Loses Steam and Millennial Women

The continued momentum of Pokémon Go has become a hot topic among Tech Enthusiasts as Nintendo seeks new ways to re-engage users heading into 2017. Pokémon Go is considered a huge success by nearly any metric, including downloads, in-app purchases, and generally dominating the online conversation about Tech, Apps, and Augmented Reality. Most app makers could only dream about Pokémon...

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Uncovering the Top Trends of 2016

For our analysis we looked back on the year’s most significant online conversations across four categories: Auto, Tech, Entertainment, and Sports. While political trends were some of the most talked about overall, we chose to focus on several other popular categories. Here are a few insights we gathered from each industry: Auto Auto Enthusiasts talked most about the emergence of...

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Accelerating Your Auto Advertising With Real Time Trends

Social channels and mobile devices have dramatically changed the way prospective auto buyers consume content throughout the purchase process. With endless information accessible at any moment, it has become more challenging for auto brands to target audiences and ensure their message resonates. So how can you break through the clutter? We found that aligning ads with trending content for specific...

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