The Week in Online Trends

In the world of entertainment there was a rich trove of topics to buzz about last week, from Beyoncé’s epic visual album, ‘Lemonade’, to the much anticipated season premiere of Game of Thrones to the controversy surrounding Kelly Ripa and her morning show. Based on Taykey’s analysis of millions of online conversations across the web, we provide details on the audience for each trend including age, gender, sentiment, and conversation volume.
Here is our summary of what’s trending for the week ending April 29th.



Beyoncé Beyoncé’s ‘Lemonade’ debut (peaked on 4/25)
Beyoncé’s visual album ‘Lemonade’ elicited much online chatter not only for its artistry but also for its allusions to her husband Jay Z’s philandering ways. That led to multiple trending topics last week around the identity of “Becky with the good hair.” Fashion designer Rachel Roy a round of online attacks with her now-deleted Instagram post referencing “good hair.” Celebrity chef Rachel Ray even got pulled into the fray when fans confused her with Roy and unleashed their attacks on her. The audience for the Rachel Roy trend ranged from ages 18-44 and skewed 60% female.


Game of Throne Game of Thrones Season Premiere (peaked on 4/25)
Season 5 ended with a doozy of a cliffhanger for Jon Snow fans. The question of whether the hero was really dead drove much of the anticipation for the season 6 premiere of Game of Thrones on April 24th. Fan speculation around the popular fantasy show was the driving force behind one of Taykey’s top trending topics of the week. Interest among the audience was relatively distributed across age groups. The trend skewed slightly female (57%) with the trend building up in the days leading up to the premiere.


Kelly Ripa Kelly Ripa Returns to Live! with Kelly and Michael (peaked on 4/26)
Kelly Ripa walked out on her own show after she was blindsided by the announcement that her co-host, Michael Strahan, was leaving to join Good Morning America. Her return on Tuesday generated much chatter and speculation around how she was going to handle her outrage on air. 35-65 year old females were driving this trend, with this topic peaking on Monday.


Facebook Facebook’s Announcements (peaked on 4/27)
Facebook’s quarterly earnings call was more than an opportunity to announce the company’s huge earnings growth, it also served as a springboard for Mark Zuckerberg’s lofty vision for future company goals. The company announcement a new class of stock which would help Zuckerberg maintain control of Facebook while also being able to invest in bold moves like increasing internet connectivity around the world and further developing artificial intelligence and virtual reality. The conversation was driven primarily by men 45-54 and the sentiment around Mark Zuckerberg was very positive.


NFL Draft 2016 NFL Draft Season (peaked on 4/29)
You can typically count on the NFL Draft to generate a lot of buzz among football fans and, as a result, we saw a spike in conversation volume around many related topics, including this one, at the end of last week. Ohio State dominated in terms of draft picks with Buckeye running back Ezekiel Elliott being selected by the Dallas Cowboys as one of 12 draft picks from the university. Men ages 18-34 drove the conversation volume for this trend.