The Week in Online Trends

Taykey helps companies understand and act on what’s trending by analyzing millions of data points every day from conversations across the web. For each trend, we provide audience details including age, gender, sentiment, and conversation volume. Click on each snapshot to dive into the details.
Last week we saw conversations peak around the annual fashion-fest that is the Met Gala, presidential and primary election news, as well as milestone announcements in the world of entertainment.
Here are highlights from the top trending topics for the week ending May 6th.



Met Gala 2016 Met Gala (peaked on 5/2)
The yearly Met Gala always inspires enthusiastic chatter from the fashion- and celebrity-obsessed. This year’s theme was “Manus x Machina: Fashion in an Age of Technology” and red carpet interpretations were bound to cause a stir. This notable event drove several trends and the news of Taylor Swift, Selena Gomez, and Oscar winner Alicia Vikander all wearing Louis Vuitton drove a good portion of the conversation. The sentiment around Louis Vuitton was very positive with interest skewed slightly more female.


Hamilton “Hamilton” Snags 16 Tony Award Nominations (peaked on 5/3)
Broadway sensation “Hamilton” earned even more accolades when the Tony awards were announced last Tuesday. The musical’s record-breaking 16 nominations made news and became one of our top trends for the week. The audience skewed heavily female and was older, with most in the 35+ age range.


GOP Nominees Donald Trump is the Last GOP Nominee Standing (peaked on 5/4)
The Indiana primary on May 3rd marked a turning point for the GOP contest as the field whittled down to just one candidate. After grabbing the entire delegate count from the state, Trump became the presumptive Republican nominee when Ted Cruz and John Kasich dropped out following disappointing results. The election results drove several trending news stories for the week and among them was the one about John Kasich’s exit from the race. That particular trend was driven evenly across gender lines and age groups.


Star Wars Day Star Wars Day – aka – “May the 4th With You” (peaked on 5/4)
Wednesday was Star Wars Day and fans from around the world made this a top trend for the week by sharing their love of the film franchise across the web. The Force Awakens star, Daisey Ridley, chimed in from the set of the next installment and receive a lot of fan love in the form of positive trend sentiment. This trend clustered around the 35 to 54 age group and skewed slightly more male.


Janet Jackson Janet Jackson Expecting First Baby (peaked on 5/4)
Reports confirming that Janet Jackson is expecting her first child just two weeks from turning 50 made major headlines last week. The fact that she is pregnant at such an advanced maternal age made this a big topic of conversation among fans, female age 35-44. The trending sentiment for Janet Jackson was mostly positive.


Flint Water Obama Tackles the Flint Michigan Water Crisis (peaked on 5/5)
President Obama visited Flint, Michigan, last week to witness first hand the effects of the city’s water crisis. The president made news with his visit and with his show of confidence by drinking a filtered glass of Flint’s water. This trend was driven by all age groups and evenly divided between both genders.