The Week in Online Trends

Taykey determines what’s trending for audiences by analyzing millions of data points daily from conversations across the web. Last week Taykey saw trends spiking around two tragic events, a major political win, the Tony awards, and the NBA finals. For more information around the audience, sentiment and related topic for each story, click on the corresponding trend snapshots.

And to get a real-time view of what’s trending by audience, visit Taykey Trend Pulse.



Orlando Mass Shooting Orlando Mass Shooting (Peaked on 6/13)
During the three-hour standoff with Orlando gunman, Omar Mateen, online buzz skyrocketed. Conversations continued to spike as news related to the victims emerged. The trend surrounding this tragedy resonated with women ages 18-64 and, unsurprisingly, generated very negative sentiment.


Tony Award 70th Annual Tony Awards (Peaked on 6/13)
The Humans, Jessica Lange, Frank Langella and Hamilton were among some of the biggest winners at the 70th Annual Tony Awards. They also succeeded in generating the most online conversations, along with host, James Corden. Women ages 55-64 were most engaged with this trend. In addition to the Tony’s, the audience also talked about related movies, books and literature.


Disney's Resort Alligator Attacks Boy at Disney’s Grand Floridian Resort (Peaked on 6/15)
Unsurprisingly, we saw online sentiment surrounding Disney World Resort turn extremely negative after a 2-year-old boy drowned following an alligator attack on the property. The audience was slightly older (45+) and 58% female.


Hillary Clinton Clinton Wins DC Primary (Peaked on 6/15)
Conversation around the Democratic Primaries increased as Hillary Clinton secured the number of delegates required to win the nomination and defeat Bernie Sanders. This trend skewed older with very positive sentiment overall.


NBA Finals NBA Finals – Cavaliers Force Game 7 (Peaked on 6/17)
LeBron James scored 41 points in 43 minutes to help the Cavaliers beat the Warriors in game 6 of the NBA finals. This generated a significant amount of positive conversation around James and the Cavaliers. Males 18-65+ were the primary audience for this trending topic.