The Week in Online Trends

In the days leading up to the Fourth of July weekend, we saw online conversations converge on major entertainment and sporting events. Topics that drove several trending items included the BET Awards, the Euro Cup 2016, and the latest Benghazi findings. To find out more about the audiences driving these trend, click on the snapshot for each story to see details on gender, age, sentiment, related interests, and related topics.

And also, visit Taykey Trend Pulse for a real-time view of what’s trending for specific audiences.



BET Awards BET Awards Offers Surprise, Controversy, and a Prince Tribute
(Peaked on 6/27)
The awards show drove several trends including discussion around Jesse Williams’ speech, Justin Timberlake backlash from a Twitter comment he made about said speech, Beyonce and Kendrick Lamar’s surprise opener, and the Jennifer Hudson-led Prince tribute. The show opener trending story, in particular, featured very positive sentiment for Kendrick Lamar with the audience skewing slightly more female (58%) and concentrated around the 18-24 age group.


Supreme Court Supreme Court Overturns Texas Abortion Clinic Restrictions
(Peaked on 6/27)
The Supreme Court ruled in a surprise 5-3 decision to strike down two provisions of a 2013 Texas law requiring abortion clinics to meet strict regulations in order to operate. The older audience (55+) talking about this trend expressed very negative sentiment for the topic of abortion clinics. This audience was also interested in politics, society, law, government & politics, and health & fitness.


Euro 2016 European soccer championship 2016
(Peaked on 6/28)
The European Cup, which comes around every four years, is guaranteed to generate a lot of ardent chatter by fans across the globe. This event generated several trending items that peaked with Iceland’s surprise upset over England last Tuesday. Sentiment for England National Football Team was very negative among the audience of 25 to 54 year olds. The male-heavy audience (80%) also talked about the manager of the England team, Roy Hodgson.


Benghazi Latest Benghazi Findings Reveal No New Allegations for Clinton
(Peaked on 6/28)
The House Committee investigating Hillary Clinton’s role in the 2012 Benghazi attacks found no new allegations of wrongdoing by the former Secretary of State. The audience driving this trend was older (55+), slightly more female (57%) and expressed negative sentiment for the Benghazi attack. Other topics of interest for this audience include politics, news, and government & politics.


Istanbul Attack Istanbul Terrorist Attack
(Peaked on 6/29)
A June 28th terrorist attack at the third busiest airport in Europe became a top trend as reports came in about the suicide bombings which resulted in over 40 dead and hundreds injured. The very negative sentiment surrounding the topic of Ataturk International Airport was no surprise given the tragic nature of this news. The audience for this trend skewed older (45-65) and was almost evenly divided between males and females.