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How New Balance, Pepsi and Kellogg’s Were Impacted by Trump Controversies All Three Received Negative Feedback on Social

Adweek used Taykey’s data to analyze what happens to brands when they get involved in political issues, whether accidentally or on purpose. Our data indicated that it is bound to have an impact on how consumers talk about brands on social media. Three brands recently made headlines due to the election of Donald Trump–New Balance, Pepsi, and Kellogg’s–had to deal with negative sentiment on social media as a result.
 
By: Christine Birkner | Reporter at Adweek
 
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