News

Programmatic Advertising’s Secret Weapon

Picture chickens happily pecking for worms in a fenced in-yard, unaware of the worms just outside the fence. They could easy fly over the fence and eat those other worms, but because they cannot see through the fence, the chickens stay in the same yard, pecking harder and accepting diminishing returns as worms get eaten. We’re the chickens. Well, not...

Read More

Study: Tying ads to movies works for brands

Taykey has released a new study that finds tying ads to trending topics - like movies - can increase the performance. The data, part of the new Real-Time Trend Report, found the top categories for tie-ins for Q4 2014 were the Grammys and popular movie franchises The Hunger Games and The Hobbit. Overall the report from Taykey shows that ads...

Read More

RTTR Q4 – Press Release

Taykey Real-Time Trend Report: Ads Tied to Entertainment Topics Performed Up to 11x Better Than Industry Average in Q4 Report Shows that Performance of Ads Tied to TV and Movie Trends Grew 87% and 62%, Respectively, over Q3 Results, Driven by Year-End Recaps and 2015 Forecasts NEW YORK, February 5, 2015 – Taykey, the leading provider of real-time marketing insights...

Read More

‘Trending’ software company Taykey raises $15 million

For six years, New York’s Taykey built tools to help marketers stay plugged in. Now it’s expanding its mission to help them create campaigns—with backing from several high-profile venture firms. It’s easy to see what’s trending on the Internet, at least in a rudimentary fashion—just call up the top Google searches or glance at the trending topics feature on Twitter...

Read More