News

How Real-Time Advertising Can Disrupt Your Competitors

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president of marketing and insights at Taykey. Advertisers use technology to sharpen targeting, measure results and be more efficient and economical. How about using it to win? The current trend toward...

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Announcing $6 Million Funding Round and Executive Hires – The Next Web’s Martin Bryant broke the story this morning.

TOPICAL ADVERTISING CHANNEL TAYKEY ANNOUNCES $6 MILLION IN NEW FINANCING, ADDS TO EXECUTIVE TEAM NEW YORK – JULY 17, 2013 – Topical Advertising channel Taykey today announced that venture firm Tenaya Capital has joined existing investors Sequoia Capital, Softbank Capital, and Marker to together provide $6 million in additional financing to support the company’s rapid pace of growth. All existing...

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Advertisers: Tap Into Social Conversations to Engage Users

Second Screen, Mobile Apps and Social Polls Can Drive Engagement. Advertisers know their customers won't always seek them out. Instead, they need to push their brands to where and when the right people are ready. As a result, advertisers are continually expanding their efforts to get the attention of valuable consumers. Data, programmatic, hyper-local and a slew of other techniques...

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Amit Avner: CEO. Trend Forecaster. Former Coding Whizkid.

Amit Avner's been coding since he was 10. The following 19 years have been as productive as you might expect. Amit Avner likes building things. At 29, he's built a lot. Currently, he's the founder of Taykey, a service that predicts trends online and places advertising based on what people are talking about. Taykey, though, is by no means his...

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