News

Real-Time Marketing: Making It Work for You

When a news story breaks, where's the first place you turn for information? You probably check your social media feeds, then search major news outlets for a brief blurb about the situation. No matter what the nature of the event, you can be sure that some digital channel will have up-to-the-minute reports on the story's latest developments. "The world has...

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It’s Time for Brands to Capitalize on News Consumption Trends

As more and more consumers get their news online, and specifically from social media, brands must learn to react in real-time. TV news? That's a thing of the past. Consumers are going online for current and trending events, and increasingly their first stop is social media. Pew Research Center reports that 30 percent of consumers now get their news from...

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Real-Time Trend Report Finds Ad Campaigns Tied to Popular Online Trends Perform Nearly 10X above Industry Benchmarks – Press Release

Taykey Campaign Insights Demonstrate the Power of Ads Placed Against Unpredictable Trends Like LG’s G Watch R Smartwatch Launch, Over Predictable Events Such as iPhone 6 Presentation. NEW YORK, October 15, 2014 – Taykey, the leading provider of trend-based advertising solutions, today announced the availability of the Real-Time Trend Report, an insights-based report that examines how ad campaigns in Q3...

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How Real-Time Advertising Can Disrupt Your Competitors

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Kapel, senior vice president of marketing and insights at Taykey. Advertisers use technology to sharpen targeting, measure results and be more efficient and economical. How about using it to win? The current trend toward...

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