News

People Want To Be Skinny On Vacation, And Other Real-Time Marketing Insights

Who are your customers? That should be a pretty easy question for most marketers. But many don’t really know who their customers are beyond their age, gender, and a few other demographics. It’s time we acknowledge that our customers are people, both complex and unpredictable. If we, as marketers, want to understand our customers in this context–that is, as people–we...

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The Media Industry’s Real-Time Endeavors

Organizations are striving to find ways to deliver on customers' expectations for real-time interactions, and leveraging multiple channels provide in the moment messages that are relevant and tailored to individual customers. Real-time communications have become a necessity, especially since today's customers are used to immediate gratification to their needs. Just like they're able to pick up their mobile phones and...

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Real-Time Marketing Can Keep Businesses Successful—But How?

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality...

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MediaPost Publications Taykey Rolls Out ‘Academy’ To Educate Real-Time Advertisers

Taykey on Thursday announced the launch of the “Real-Time Advertising Academy,” a program meant to help brands and agencies tread the waters of real-time advertising. The “academy” includes a “Fellowship program.” Fellows are experienced media buyers or agency execs that will help guide the “academy’s” content, though most of the content will be provided by Taykey. By: Tyler Loechner |...

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