News

The Media Industry’s Real-Time Endeavors

Organizations are striving to find ways to deliver on customers' expectations for real-time interactions, and leveraging multiple channels provide in the moment messages that are relevant and tailored to individual customers. Real-time communications have become a necessity, especially since today's customers are used to immediate gratification to their needs. Just like they're able to pick up their mobile phones and...

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Real-Time Marketing Can Keep Businesses Successful—But How?

Imagine you are walking out of a store where you just bought some jeans. As your feet hit the pavement, you get a text. The text reads, "Spend just $10 more and you will qualify for a $100 gift certificate!" Is this great? Is this creepy? Is this effective? No matter your stance, this is the very, very new reality...

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MediaPost Publications Taykey Rolls Out ‘Academy’ To Educate Real-Time Advertisers

Taykey on Thursday announced the launch of the “Real-Time Advertising Academy,” a program meant to help brands and agencies tread the waters of real-time advertising. The “academy” includes a “Fellowship program.” Fellows are experienced media buyers or agency execs that will help guide the “academy’s” content, though most of the content will be provided by Taykey. By: Tyler Loechner |...

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Taykey Launches the Real-Time Advertising Academy – Press Release

NEW YORK, April 24, 2014 – Taykey, the leading provider of dynamic media solutions for real-time advertising, today announced the launch of the Real-Time Advertising Academy. The Academy is the first program of its kind and was designed to help brands and agencies understand and make use of real-time advertising, which tracks the trends that various demographics are following at...

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