News

Taykey Advances Real-Time Online Ad Management with Significant Updates to its Media Platform – Press Release

NEW YORK, April 8, 2014 – Taykey, the leading provider of automated media solutions for real-time advertising, today announced important additions to its Media Platform. Updates include a self-service online dashboard to monitor the performance of digital ad campaigns, as well as access to substantial new video ad placements, making Taykey’s platform the only solution that automates trend-driven targeting across...

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Why TV Ad Spend Is Holding Tight In The Budget Wars

Recent research claims that Internet video ads are more effective than traditional TV ads, yet companies are slow to move their ad budgets to digital. In his recent ADOTAS contribution, Amit Avner explains why companies may be hesitant to shift budget allocations toward digital By: Amit Avner | Founder/CEO of Taykey Read the full article.

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Making Success Look Easy: Interview with Taykey CEO Amit Avner

Still under the age of 30, Taykey Founder and CEO Amit Avner’s entrepreneurial roots trace back to when he was just 14. In 1999, Avner built a search engine named WittySearch. Four years later Avner created a social note-taking application – Witty Notes. In January of 2009, he started advertising technology company Taykey, which “helps to make advertisers more real-time...

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Social media-powered ad exchange Taykey takes $6m in fresh funding

Taykey, a platform that connects advertisers with audiences based on real-time interest data from social networks, has today announced a new $6 million funding round. The New York-based startup analyses activity on platforms like Facebook, YouTube and Twitter to spot trending topics and buys ad space for relevant brands to show against those trends. Display, video and social ads are...

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