News

Fake News Not Only An Issue For Politics, But For Brand Marketers

Taykey, a real-time audience data company, weighed in on the fake news controversy that bubbled up in the aftermath of the presidential election. In a blog post entitled “Fake News and Half Truths Pose Real Threat for Brands,” the company argues that fake news and half truths are not only posing a challenge for the electorate, but brand marketers as...

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The Power Of Real-Time Conversation Data: Happy Holidays!

The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high, but the game gets much more intense every year around the holidays as more brands compete for a dwindling share of audience attention. Your marketing can gain an edge by tapping into the power of real-time conversation data to...

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Future of Advertising Tech: Manipulation or Personalized Targeting?

Our CEO Amit Avner was quoted saying: “Trend data allows brands to move fast and quickly engage with their target audiences. Some of the world’s largest brands are now realizing the benefit to discovering what’s trending for audiences and how those interests change over time.” By: Ellie Cachette | Author of The Huffington Post Read the full article

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