News

70% of In-Store Purchases Will Be Driven By Online Research

End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from 2015. Product research, shopping conversations and social shopping have all been...

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Taykey Takes a Look at Key Olympics Trends Data

MMW was privy this week to the latest Olympics trends analysis from Taykey. So what are the key insights gleaned from Olympics opening weekend? Despite disappointing ratings on Friday night for the Olympics opening ceremony, Taykey explains, a surge in conversation volume around the games peaked on Saturday as a broad array of events kicked-off. In fact, online conversation volume...

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The Olympics Outdoes the Super Bowl in Generating Social Media Buzz

People love watching the Olympic games, and they love talking about them, too. So much so that the online conversation volume for the Summer Olympics has already surpassed this year’s Super Bowl by 7 percent. This figure is the result of an analysis of social media and other online conversations by audience data company Taykey. The data showed that the...

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Taykey Talks Key Takeaways from This Year’s Political Conventions

With the advent of social media and global mobile connectivity, it’s never been easier or more efficient to assess how well a candidate for president emerged from his or her nominating convention. That much is clear this week thanks to the folks at Taykey. They’ve just issued new insights exploring the impact of the major national conventions on the popularity...

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