News

Taykey Talks Key Takeaways from This Year’s Political Conventions

With the advent of social media and global mobile connectivity, it’s never been easier or more efficient to assess how well a candidate for president emerged from his or her nominating convention. That much is clear this week thanks to the folks at Taykey. They’ve just issued new insights exploring the impact of the major national conventions on the popularity...

Read More

Analytics Firms Show How Pokémon Go Became a Phenomenon

Niantic Labs has us all abuzz with its Pokémon Go phenomenon. This mobile gaming augmented reality experience has crossed all age and gender lines and is reaching into the mass market, according to the latest data from analytics firms Taykey and Qualtrics. Since its U.S. launch on July 6, the app has been downloaded many millions of times, surpassing Tinder...

Read More

Buying Based On Social Trends: IPG Mediabrands Smooths Out Its Process With Taykey

Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon. Reprise and Cadreon made a good effort to work together, with...

Read More

Why Relevant Is The New Premium For Programmatic Buying

Industry investments in programmatic buying continue to grow at a rapid pace, with no sign of slowing down this year. AdRoll pegs this increase at 66% in its State of the Industry 2016 report, while eMarketer thinks this figure falls somewhere around 50%, depending on whether you’re talking about desktop or mobile ads. There’s a good reason why marketers have...

Read More