News

Taykey Opens Trends Advertising Targeting to Programmatic

New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s trend data for targeting specific content in real time. Until now, Taykey...

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Taykey Folds Programmatic Solution Into Trend Advertising Product

Trend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers to combine their own audience segments, based on cookies with Taykey’s targeting data. Taykey aggregates and analyzes data about what audiences are sharing and looking at and enables brands to programmatically buy inventory that’s near trending...

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Taykey Makes Trend Advertising Available to Programmatic Buyers

Trading Desks and In-House Programmatic Teams Can Now Target the Most Relevant Content for Their Audiences in Real Time Using Taykey NEW YORK, NY – JUNE 15, 2016 – Taykey, an audience company that analyzes hundreds of millions of data points per day to help brands discover and act on what’s trending in real-time, today announced the availability of its...

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Taykey Releases Free Audience Insights

Taykey, a trend-based audience analysis company, announced the release of a free, real-time audience data tool called Trend Pulse available to the public today. The tool provides access to trend data for various audience segments on the company’s Web site. Audience segments available for viewing today include adults 18 and above, moms, Millennials and tech enthusiasts. The company says it...

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