News

Buying Based On Social Trends: IPG Mediabrands Smooths Out Its Process With Taykey

Social listening data is often used only to influence social campaigns. Siloes within agencies can keep it from informing media campaigns in other channels. IPG Mediabrands, for instance, has multiple media buying agencies, including a search and social unit called Reprise Media as well as its trading desk, Cadreon. Reprise and Cadreon made a good effort to work together, with...

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Why Relevant Is The New Premium For Programmatic Buying

Industry investments in programmatic buying continue to grow at a rapid pace, with no sign of slowing down this year. AdRoll pegs this increase at 66% in its State of the Industry 2016 report, while eMarketer thinks this figure falls somewhere around 50%, depending on whether you’re talking about desktop or mobile ads. There’s a good reason why marketers have...

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Taykey Opens Trends Advertising Targeting to Programmatic

New York-based Taykey is making its real-time audience trend data available to programmatic buyers with a new self-service interface and the ability to integrate with DSPs (demand-side platforms). DSPs and agency trading desks can tap into Taykey’s Trend Advertising platform to mix their own audience targets with Taykey’s trend data for targeting specific content in real time. Until now, Taykey...

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Taykey Folds Programmatic Solution Into Trend Advertising Product

Trend-based audience analysis company Taykey announced today that its Trend Advertising will have a new programmatic capability. The new solution allows programmatic ad buyers to combine their own audience segments, based on cookies with Taykey’s targeting data. Taykey aggregates and analyzes data about what audiences are sharing and looking at and enables brands to programmatically buy inventory that’s near trending...

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