Blog

Uncovering the Top Trends of 2016

For our analysis we looked back on the year’s most significant online conversations across four categories: Auto, Tech, Entertainment, and Sports. While political trends were some of the most talked about overall, we chose to focus on several other popular categories. Here are a few insights we gathered from each industry: Auto Auto Enthusiasts talked most about the emergence of...

Read More

Accelerating Your Auto Advertising With Real Time Trends

Social channels and mobile devices have dramatically changed the way prospective auto buyers consume content throughout the purchase process. With endless information accessible at any moment, it has become more challenging for auto brands to target audiences and ensure their message resonates. So how can you break through the clutter? We found that aligning ads with trending content for specific...

Read More

The Holiday Trend Advertising Opportunity

Retailers will see an estimated 13% increase in e-commerce sales this year and nearly 70% of in-store purchases will be driven directly by online research*. But consumer attention online has never been more fragmented and fleeting. How can you maximize the impact of your holiday advertising investments? By linking real-time conversation data to real-time advertising execution, you can ensure your...

Read More

Who Won the Battle for E3 Buzz?

Last week, we tracked real-time buzz from industry-watchers and gaming fans surrounding this year's Electronic Entertainment Expo conference, known as E3. This year's conference did not disappoint, with a robust lineup of new games and hardware. This week we took a deeper look at the data to see which new releases resonated most with fans and which companies best capitalized...

Read More