Tech Blog

Our Platform Architecture

Taykey’s platform analyzes hundreds of millions of conversations per day across social platforms and publishers to understand what specific audiences are talking about, engaging with and sharing. Our products help companies take action on this data.
 
 
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Social Pipeline – A processing pipeline that identifies people and trends in a social stream.

Technology highlights: Spark, Airflow, Elasticsearch, and Kafka.
 
 
Content Pipeline – A processing pipeline that gathers and classifies articles from leading publishers.

Technology highlights: Spark, Airflow, Elasticsearch, Kafka.
 
 
Match-Maker – Correlates between trends and stories.

Technology highlights: Spark.
 
 
Data – All of Taykey’s data surrounding trends, audiences, and advertising campaigns is stored in our databases.

Technology highlights: Redshift, HBase.
 
 
Advertising Platform Connectors – Includes campaign management, activation, and monitoring across Taykey’s various integrated platforms.

Technology highlights: Java, Python.
 
 
Trend Advertising App and Services – Drives Taykey’s Trend Advertising product.

Technology highlights: React, NodeJS, Python.
 
 
Trend Intelligence App and Services – Drives Taykey’s Trend Intelligence product.

Technology highlights: React, NodeJS, Python.
 
 
Taykey’s platform architecture also supports our core customer facing Trend Advertising and Trend Intelligence products. For more information on the technology platforms we use, check out our complete stack on StackShare.