Trend Advertising for Programmatic Buyers

A NEW WAY TO OPTIMIZE FOR CONTEXT
 
Taykey Trend Advertising brings the power of real-time trend data to your programmatic buys. It is the only targeting solution that uses your audience definition to automatically align ads with the most relevant content.

HOW IT WORKS

Millions of data points are captured and processed to discover what is being talked about, liked and shared, by different audiences

Relevant trends and corresponding content URLs are flagged based on your target audience

Hundreds of URLs for each trend are pushed into your DSP for targeting in real-time. Data is continuously updated.

KEY DIFFERENTIATORS

Audience
Focused

Relevant content is identified via real-time audience data rather than guesswork about related content

Real-Time
Data

Trend Data is built from analysis of real-time conversations and updated continuously

Precise URL Targeting

Taykey identifies the precise URLs of relevant content rather than using broad categories

GETTING STARTED

Currently, Taykey offers dozens of audience segments directly via The Trade Desk and AppNexus. Read on for activation instructions or contact us to request a custom segment.

Segment Activation Steps

  1. In the bottom left corner, select ’Grapeshot’ (Taykey integration partner)
  2. Enable Grapeshot Predicts by Selecting ‘Yes’ then click on the ‘Go There Now’ link
  3. Enter the segment (Contact Us for Segment Guide)
  4. Submit and Review

Segment Activation Steps

  1. Search for segment name (Download Segment Guide)
  2. Activate segment