Trend Intelligence

Every day, billions of conversations flow through social platforms and publishers. Taykey Trend Intelligence can help you unlock the strategic power of this data and see the world through your audience’s eyes. Understand the content they consume and the people, products and events they care about most.

CUSTOMIZED AUDIENCES

Define, create, and save audience segments based on age, gender, and interests. Monitor real-time trends or analyze historical data through the lens of your custom audiences.

AUDIENCE DISCOVERY

Start with an entity based audience definition (people who talk about “Beyoncé”) and discover the details on audience demos, geos, and other interests.

VOLUME AND SENTIMENT ANALYSIS

Analyze volume and sentiment over time for specific products, people, and events and understand the trends that move the needle. Easily switch and compare results for different audience segments.

MOST TALKED ABOUT

Easily chart the most talked about products, people and events for your audience based on both Volume and Affinity (index vs. the general population). Easily filter results by specific categories such as TV shows, athletes, entertainers, etc…

FILLING THE GAP IN
AUDIENCE INSIGHTS

Taykey Trend Intelligence delivers consumer insights beyond traditional social listening, syndicated research tools, and custom surveys.

Audience-Focused Approach – Delivers insights about your target audience, not just keywords.

Real-Time Data – Provides greater immediacy and insight into actual behaviors than survey-based approaches.

Multiple Data Sources – Analysis extends beyond a siloed, platform-level view to provide a unified perspective, incorporating data from thousands of websites and social platforms.